When Adam Blythe announced that he would be a brand ambassador for Genesis earlier this year, people were already excited to see what bike he might be riding – and more specifically, what colour. 


Of course, we always knew about Adam’s creative reputation (just look at his shirt collection!), so we had to get him to choose his own custom colourway. 

It was never going to be a boring stealth build, but the bright orange peel stunned everyone and looks brilliant out on the trails.


Realised by Colourburn Studios, the bike was assembled at Genesis HQ by brand manager Nick, before Adam took the bike for its first ride in the Peak District, close to his family home. 


Of course, the bike was originally built with some huge adventures in mind. Right now though, everyone at Genesis is following the advice of riding along, staying close to home and riding safer roads and trails.


Specsheet 


Frameset: Genesis Datum, custom spray by Colourburn

Groupset: Shimano GRX Di2

Wheelset: DT Swiss GRC 1400 Spline, 700c

Tyres: Maxxis Rambler tanwall, 38mm
Seatpost: PRO Discover carbon, custom spray

Bar: PRO Discover carbon, custom spray

Stem: PRO Vibe carbon, 110mm x 10, custom spray

Tape: PRO Discover gravel comfort



Apr 03 2020
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