The Madison Genesis Team Bike

If you follow domestic road racing at all then no doubt you’ll have seen the Madison Genesis team at the head of the field! Now in their fourth season, the iconic blue and orange colours have gained quite a reputation and following across the country. Not only do the team riders race and train on Genesis bikes, we worked in cl..

Genesis Bicycle Club : Joss Livesey | PEDALS2PINNACLES

In March 2016 Joss Livesey quit his job, broke out, and embarked on a wild, outlandish expedition he dubbed PEDALS2PINNACLES (P2P). Jossys Journey from Jess James on Vimeo. P2P comprised Joss’ three great passions; travel, cycling and mountaineering. The aim was to reach the highest point of all forty-two coun..

Custom Build : Volare 931 for Podia Roadventure

As you’ll have probably noticed from our previous musings, adventure and exploring the unknown is a big part of why we love cycling so much. That feeling of rolling through breath taking landscapes that you were previously unaware of is a strong one. This is why we’re incredibly excited to partner with Podia for their Roadventures Cycling Holidays. ..

Genesis Bicycle Club : Madison Genesis team rider Gruff Lewis

If you follow domestic road racing and the Madison Genesis team then you’ve probably heard the name Gruffudd Lewis banded around a fair bit. Gruff is a multi-talented rider who although young already has an impressive palmarès and a bright future. Going into his second season with the Madison Genesis road team he’s been dipping his toes into ..

Genesis 2017 | Zero Disc

Genesis 2017 | Zero Disc

December 6th, 2016

With wet weather, damp roads and tentative braking on our recent club rides, we thought it was high time for a range overview of our - new for 2017 – Zero Disc road bike. Drawing on four seasons of race team feedback, we’re proud to introduce the Zero Disc (no fingers were lost in the making of this bicycle) into the range. Combining our carbon fibr..

Custom Build : 90's Inspired CDA

Custom Build : 90's Inspired CDA

November 30th, 2016

Every wondered what a Genesis from 1992 might look like? When this custom painted CdA popped up on Instagram we were keen to find out more…. Commissioned by: Tim Wilkey at Forever Pedalling Painted by: Rob Nicholas (Doktor Bobby)   Words by Tim Wilkey at Forever Pedalling   ..