Madison Genesis - New Top Tier Sponsor, Little Trees

Madison Genesis - New Top Tier Sponsor, Little Trees

As we draw closer to the launch of the Madison Genesis Race Team, we are pleased to announce that Little Trees will be joining us as a new top tier sponsor.


Little Trees – known until recently as Magic Tree – are the iconic evergreen tree air fresheners that freshen cars around the world. They are made in the USA and are available in dozens of fragrances including Black Ice, Vanillaroma, and New Car Scent.  Little Trees is the global leader in automotive air fresheners, and is distributed in the UK exclusively by Saxon.


"Little Trees is delighted to be associated with the Madison Genesis team. The success of UK cyclists at the London 2012 Olympics shows that there is a wealth of cycling talent here, and Madison Genesis’ youth-orientated approach will no doubt unearth even more.  This is the first time Little Trees has sponsored cycling, and we look forward to an exciting debut season with the Madison Genesis team."

Elizabeth Perry, Little Trees Vice President Of Marketing


"Little Trees is a globally recognised and iconic brand, loved by many and often playing a cameo role in movies and TV shows. It is a little known fact that Madison, the cycle business and Genesis, the bike brand, are wholly owned by the same family as Little Trees and this makes for a great story and a great team partnership."

Dominic Langan, Madison CEO


We look forward to the future partnership and the success of the Madison Genesis Road Team with Little Trees.

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