At Genesis we're immensely proud of our history and the number of riders we have helped to realise their adventurous dreams over the years. We've helped riders cross continents, break borders and break records and they too have helped show the world the power of the bicycle and human determination.
We're incredibly fortunate to once again be supporting a collection of fantastic like-minded individuals who are helping to tell our story. We hope they inspire you as much as they inspire us.
We have one man and his dog taking on Europe on a Longitude, an ex-World Tour rider trading the peloton for gravel, a seriously determined Scottish lady and a whole host of fantastic riders representing us this year.