When a team of 5 riders from Imperial College London got in touch to see if we could help out with suitable bikes for a 5,000km expedition from Paris to Dakar, taking a little over 2 months, we were only too happy to oblige. Crossing two continents and taking a very similar route to the infamously gruelling Paris-Dakar Rally. The aim was to raise money for Action against Hunger, raise awareness for the huge potential for solar power generation in the North African area, and to satisfy that inner adventurer spirit that lingers in us all.

For us, sadistic as it may sound, there’s nothing better than seeing images of our bikes and their riders in exotic far-off destinations, both being pushed to the limits. I guess you could liken it to a ‘proud parent’ sensation.   

Reminiscent of Vin Cox’s circumnavigation of the world by bicycle and taking in similar levels of varied terrain, we knew the bikes needed to offer equal levels of comfort, efficiency, reliability together with some load carrying potential. To us, this sounded a heck of a lot like the same sort of bike that a number of the Genesis team use to conquer the blown-out UK roads, bridleways and canal towpaths that make up their everyday commute; the jack-of-all-trades Day 01 Alfine 8sp ticked all the boxes. 

Having just completed the ride and arrived in Dakar we thought we’d share their adventure with the rest of you. This is just a small selection of the great images and vastly detailed account on their blog and to be honest, the guys tell the story far better than I could ever regurgitate here - http://paristodakar.org/

Congratulations Shamoon, Chris, Ed, Ben and Dan on completing your expedition and for documenting your adventure!

After reading should you wish to donate to their worthwhile causes you can do so here: www.justgiving.com/ICParistoDakar