When a close friend told me about his plans to ride across Iceland next year and that he was looking for something up to the task - I was hooked! If Richard says he's going to ride an event - he rides it. A matter of days later he's asked to try the Fortitude Adventure, before even having the chance to talk him through the benefits of our new creation he's whipped the..

Being a mountain biker at heart I don’t follow road racing much, but I’ve heard people telling stories about the classics of Roubaix and Flanders, tales of cobble stones as big as football pitches where the cracks between them get so wide that if you fall between them you’ll probably end up at the centre of the earth.  Also short sharp climbs that are so steep that rope a..

This was a real surprise when our press officer Ian sent me a link to this cracker of a  video on Vimeo. Two brothers ragging about in the woods on their matching Genesis Alpitudes. It's a lovely little edit, it sums up exactly what Alpitude is about and I for one have a massive urge now to get out riding this weekend. Sunny woodland floor, long sh..

Some pics of a Fortitude Race custom build from one of our dealers in France. Built up with Chris King, Thomson, Race Face, XT/XTR transmission, Hope/DT/Stans wheels. A lovely build! The customer now has his bike and he absolutely loves it. That’s what we like to hear.               ..

Two Brothers, Two bespoke Flyer builds. Fittingly younger brother Fred has the original Flyer, from the early days of our entry into the Singlespeed market, whilst older bro has the latest 2012 Deep Cherry Red model. Being bike nuts neither remained stock for very long. Fred's stuck with a set of drops, but swapped the lever out in favour of something top mounted. Then its some tast..

With the apprecation for British bikes extending across the globe, we were delighted when this report came in following the Singapore OCBC Cyle Show. Distributors 'Integrated Riding' took along models from our 2012 Road & Cross ranges to show off to the Singapore consumer. "Story by Bjorn Wong. - 14th Mar 2012 Integrated Riding - Genesis Distributor in Si..