This was a real surprise when our press officer Ian sent me a link to this cracker of a video on Vimeo.
Two brothers ragging about in the woods on their matching Genesis Alpitudes. It's a lovely little edit, it sums up exactly what Alpitude is about and I for one have a massive urge now to get out riding this weekend.
Sunny woodland floor, long shadows, loamy turns, hoppy jumps, flat pedals, off road riding at its most fun.
Many thanks to Gaetan Ray for the video and for getting in touch.