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BikeZone in Oxford official Opening will take place this Friday  http://www.bike-zone.co.uk/ . Bike Zone (Central Oxford) 28-32 St Michael Street Oxford OX1 2EB Telephone: 01865 728877

Genesis Sponsored Adventurer Will Snow begins his Tour Divide aboard his Genesis 11 Speed iO ID As http://tourdivide.org/the_race describes the “challenge is simple: Race the rooftop of North America by riding a bike self-supported along all 2,745 miles of Adventure Cycling Association's Great Divide Mountain Bike Route. The goal is to keep moving and be moved; to exist well ..

We will be supporting Chase Water Cycles at their consumer Demo day on the 26th June. Click here to view demo day details (pdf) Or for further details visit www.ChaseWaterCycle.co.uk  Other oppurtunites to try the bikes will be published throughout the year on our news feed, so please keep an eye out for an event near you....

There’s no better way of testing Proto-types than riding the same events and trails, that their proud owners will be doing. My latest event was the Bucks Offroad Sportive http://www.bucksoffroadsportive.co.uk/. A choice of 100km and 132km courses, starting out in Denham and heading out into the Chiltern Hills towards Wendover. I decided ‘to go long’ and make the most of the dr..

A sneak peak at the long awaited first 29er bike in the Genesis range.  As the name suggests the Solitude is all about expedition, back country adventure style riding which is something that we feel is at the very heart of the Genesis brand. This is a bike to do everything and many details have been considered, it can be run single speed, or geared, you can fit a rack to the back..

A few weeks ago we took delivery of a shiny new  VW Transporter for use at shows and events and also to make it easier to get out and test bikes. Anyway at long last we've had the graphics done and they look fantastic. Chrome lettering with a different design on each of the two sides of the van. If you see us out and about then be sure to give us a wave or a beep of your horn..