Introducing Fugio

August 1st, 2013

We’ve been offering versatile, multi-purpose, steel-framed CX bikes like the Croix de Fer for a number of years now. Whilst they’re nigh-on unbeatable for all-round duties, where they probably would fall short is in a somewhat racier scenario. Step forward the Fugio – our lightweight, race orientated, Reynolds 853-framed ‘cross frameset with generous tyre clearance, ..
Our boundary-blurring and irrepressible Croix de Fer might look a little niche on paper to many, but, in reality, it’s our best-selling model by a country mile. It tentatively falls under the ‘cross’ section, but, truth be told, we really could’ve picked from an abundance of similarly suitable tags. A large part of the models’ success is undoubtedly down ..

UK Tour On Croix De Fer's

July 4th, 2013

Francesco Lenti from the Swiss Genesis Dealer www.Bikestar.ch and two friends; Andreas Murbach and Hans Rueegger recently took their Croix De Fers over the channel to sample some classic English roads and to visit a few famous sites along the way. They sent us a load of photos, check out the highlights! Crossing over into Oxfordshire Outisde the Madison Distribution ..
Every once in a while we get to meet people who make us stop and wonder. Wonder about our priorities in life, about just how much we love biking, and what it would take to convince the boss that really, we should be doing a trip like this ourselves. This happened to us when we were contacted by Virgile and Marion from Lyon, France at the beginning of this year. They were looking for some h..
What Mountain Bike magazine will be announcing their "Trail Bike Of The Year" shortly, and the Genesis Grapil 20 is in the last 24!  The Grapil is against some tough opposition from the likes of Specialized, Santa Cruz, and Giant but we can't wait to see what they think of it and to see the results. The Genesis Grapil is our reliable, durable and well-proportion..

Brodie Hood on a Grapil

March 12th, 2013

Summitdown Enduro rider Brodie Hood hasn't had his new team bike delivered to him yet. Luckily, Alpine Bikes sorted him out with a demo Genesis Grapil to shoot this great little edit. Some lovely natural trails and quick riding on display here! Brodie Hood - Summitdown from Calum Darling on Vimeo.