2015 Bike Launch: Caribou

July 4th, 2014

Originally conceived for use on Alaskan snow, the key to a ‘fatbike’ is its large volume/ low pressure tyre combo (generally 3.8”+) which provides enough floatation and traction to pedal over soft, unstable and otherwise un-passable terrain. Aka, perfect for exploring the path less travelled!    The Caribou is a little different in that it's not tied-down..
We think discs are the perfect match for long-distance touring and can’t fathom why more people don’t use them – braking performance unaffected by rim trueness or weather conditions, prolonged rim (wheel) life, increased clearances (tyre/frame/fork/mudguards). The long list of pro’s far outweigh the con’s. As you might’ve already deduced from our tho..
Brand new adventure bike is welcomed to the range for 2015 A brand new, spiritual successor to the Fortitude, the Longitude is a half-fat, bikepacking/adventure-ready, fully rigid 29er with versatility in spades.  The Longitude will retail in the UK for £999.99 The Longitude is built around the new Genesis Mjölnir Seamless D.B Cromoly frameset.  The frame features..

Here I go again

May 5th, 2014

"And once again, as I did many moons ago, I find myself surrounded by half-packed bags and slightly too much kit, contemplating my imminent departure with the same mixture of nervousness and excitement, even though I should really have grown out of this by now. he only difference is that both are suffused with an incongruous sense of calm. I’m right to be nervous – it’s ..

Vin vs. Iowa

April 25th, 2014

Genesis amabassador, endurance specialist, Guiness World Record holder (circumnavigation of the globe by bicycle) and all-round nice guy, Vin Cox is in the good ol' US of A about to compete in the TransIowa - a self-navigated, self-supported, 300-plus mile gravel road event across the state of Iowa that must be completed in 34 hours or less. Easy huh? Over to Vin for the lowdown... ..

Just Not Cricket

April 4th, 2014

For a month, last autumn, Freddie Flintoff and I pedalled along what is perhaps the most controversial road in the world. The Trans-Amazonian Highway was built by the Brazilian military dictatorship in the early 1970s, to open up the southern Amazon basin for colonization and economic exploitation. In a grandiose economic experiment, the proposal was to re-settle 100,000 families from agricultu..