Last year was our first go at a dedicated road disc bike and the runaway success of that model (the 2014 Equilibrium Disc) coupled with the broader acceptance of disc-braked road bikes amongst the bike buying public has inspired us to go full steam ahead with a whole new Equilibrium Disc sub-category for 2015. The range we've developed comprises 4 bikes and 2 framesets all sharing some ..

2015 Bike Launch: Caribou

July 4th, 2014

Originally conceived for use on Alaskan snow, the key to a ‘fatbike’ is its large volume/ low pressure tyre combo (generally 3.8”+) which provides enough floatation and traction to pedal over soft, unstable and otherwise un-passable terrain. Aka, perfect for exploring the path less travelled!    The Caribou is a little different in that it's not tied-down..
We think discs are the perfect match for long-distance touring and can’t fathom why more people don’t use them – braking performance unaffected by rim trueness or weather conditions, prolonged rim (wheel) life, increased clearances (tyre/frame/fork/mudguards). The long list of pro’s far outweigh the con’s. As you might’ve already deduced from our tho..
Brand new adventure bike is welcomed to the range for 2015 A brand new, spiritual successor to the Fortitude, the Longitude is a half-fat, bikepacking/adventure-ready, fully rigid 29er with versatility in spades.  The Longitude will retail in the UK for £999.99 The Longitude is built around the new Genesis Mjölnir Seamless D.B Cromoly frameset.  The frame features..

Here I go again

May 5th, 2014

"And once again, as I did many moons ago, I find myself surrounded by half-packed bags and slightly too much kit, contemplating my imminent departure with the same mixture of nervousness and excitement, even though I should really have grown out of this by now. he only difference is that both are suffused with an incongruous sense of calm. I’m right to be nervous – it’s ..

Vin vs. Iowa

April 25th, 2014

Genesis amabassador, endurance specialist, Guiness World Record holder (circumnavigation of the globe by bicycle) and all-round nice guy, Vin Cox is in the good ol' US of A about to compete in the TransIowa - a self-navigated, self-supported, 300-plus mile gravel road event across the state of Iowa that must be completed in 34 hours or less. Easy huh? Over to Vin for the lowdown... ..