New Performance Road Race Bike to Debut at Tour of Britain Today Genesis launches its first carbon range, Zero.  Zero has been over 18 months in development and will make its race debut at the 2014 edition of the Tour of Britain starting in Liverpool on 7th September, piloted by the Madison Genesis team. Genesis Zero - Welcome to the Team from Sportline on Vimeo. The Zero ..

2015 Bike Launch: Day One

August 15th, 2014

For 2015 the Day One series shakes off the last of its' CX roots as completes a transformation to a slightly more urban-focused range. The large clearances, rack & 'guard eyelets remain (they'll happily take a 35c knobbly) but we've equipped them all with the new, updated Conti Tyres Sport Contact 35c tyres with a bead-to-bead needle file tread (we're likening them to a ..
Let's have some off-road action from our bike launch! Here is the High Latitude 20 - A new Genesis Mjölnir Seamless D.B Cromoly frameset with revised cable routing and Ø44mm oversize headtube for tapered steerers. High Latitude 20 - £1199.99srp Component-wise we've gone 2x10 with the ever-impressive Shimano Deore groupset for versatility and a 100mm ..
Last year was our first go at a dedicated road disc bike and the runaway success of that model (the 2014 Equilibrium Disc) coupled with the broader acceptance of disc-braked road bikes amongst the bike buying public has inspired us to go full steam ahead with a whole new Equilibrium Disc sub-category for 2015. The range we've developed comprises 4 bikes and 2 framesets all sharing some ..

2015 Bike Launch: Caribou

July 4th, 2014

Originally conceived for use on Alaskan snow, the key to a ‘fatbike’ is its large volume/ low pressure tyre combo (generally 3.8”+) which provides enough floatation and traction to pedal over soft, unstable and otherwise un-passable terrain. Aka, perfect for exploring the path less travelled!    The Caribou is a little different in that it's not tied-down..
We think discs are the perfect match for long-distance touring and can’t fathom why more people don’t use them – braking performance unaffected by rim trueness or weather conditions, prolonged rim (wheel) life, increased clearances (tyre/frame/fork/mudguards). The long list of pro’s far outweigh the con’s. As you might’ve already deduced from our tho..