With the Olympics hitting London in 2012 we thought it was just about the right time to start thinking about bringing a proper Track bike into the Genesis product range. So something alloy, something super stiff, with proven geometry and a simple but classical aesthetic that our Genesis customers look for. The prototyping started some time ago and we have recently received our first sam..
Fin is the Senior Graphic Designer at Madison and he's always helping me out with little Genesis tasks that I point his way. As well as being a top bloke he is also a super keen cyclist and is equally at home off road as he is mashing out some miles at Paris Roubaix or Flanders. Anyway sat around in my office was a 58cm prototype frame and fork of a future bike called the ‘Flyer C..

Spring time digging!

May 5th, 2011

Over the Easter break I headed back up North to my parents place for a week back in the sticks. I’m lucky as our family home literally sits right on the base of the escarpment of the Lincolnshire Wolds and backs straight onto a steep sided wood. It's a beautiful little patch of woodland that is entirely deciduous and over run with all sorts of wildlife, it holds a ..
Will Snow, a 40-year-old mountain bike leader, is undertaking the gruelling ‘Tour Divide’ mountain bike race this June on a Genesis IO ID. The 2,745-mile route down the Rockies from Canada to Mexico has a total ascent of 200,000 feet. A typical day will involve Will getting up at 5am, up to 16 hours in the saddle, navigating through remote country with over 100 mile intervals b..
Genesis Bikes don’t have a traditional race team. Instead we support riders who share our belief that life is about adventures and through some of the toughest challenges we can reap the greatest experiences. So, when an email pinged into our inbox from 25-year-old Ben Hunter asking us to help him with his challenge to climb all of the Munros – Scottish mountains over 3,000ft &ndash..

A day in the saddle

May 3rd, 2011

Being based in the Chilterns helps when it comes to walking out the house and having a whole host of trails and Countryside to explore. One such route which has often intrigued me is the Ridgeway, an ancient path running from Ivinghoe Beacon over 87+ miles to Overton Hill near Marlborough at its Southern end. The Southern half is all ride-able, and at the Northern end where sections are Foo..