Last weekend was the annual mountain bike gathering that is ‘Mountain Mayhem’. We went along with an EZ up, a fleet of bikes, a whole load of catalogues and had ourselves a nice little display at the event. About a fortnight before the event I decided I'd quite like to race it solo, not as a way of completely beasting myself (which I’ve done before! Dark times!), but more ..

An afternoon at the track.

June 21st, 2011

  We’ve just received our final samples of the Genesis Track Bike, called the ‘Madison’. This time of year is always mad busy as we’re flat out getting the range finalised and catalogues sorted for the forthcoming season, so with no time to spare we got the bikes built and popped down to Welyn Track with super snapper Jacob Gibbins to get some shots done. The bi..

Genesis reaches new heights

June 21st, 2011

They dont come any taller! The YAK Attack/Extreme World Challenges logistics Manager in Nepal, Mr Chhimi Gurung has blown us away with this image. Taken when his team recently summited Everest. Congratulations on reaching the summit, and thankyou for thinking of us.
If you were ever considering going on a global adventure, then this is one not to miss, as there are very few better placed to give advice.... Our friends at Alpkit are promoting a lecture given by Genesis sponsored rider Vin Cox, on his Record breaking Round the World ride. For more details see  
BikeZone in Oxford official Opening will take place this Friday . Bike Zone (Central Oxford) 28-32 St Michael Street Oxford OX1 2EB Telephone: 01865 728877
Genesis Sponsored Adventurer Will Snow begins his Tour Divide aboard his Genesis 11 Speed iO ID As describes the “challenge is simple: Race the rooftop of North America by riding a bike self-supported along all 2,745 miles of Adventure Cycling Association's Great Divide Mountain Bike Route. The goal is to keep moving and be moved; to exist well ..