Today, at a brand launch in Aviemore, Scotland, to a select group of UK retailers, Madison announced the formation of a new and exciting Madison Genesis Under-23 road team, starting from the 2013 season.

The Madison Genesis team ethos is to identify and develop talent from the UK with the aim to advance their careers in professional road cycling. Our desire is to create a UCI Continental Team,  the application for which will be being made via the appropriate channels in preparation for the 2013 season.

UK road cycling legend, Roger Hammond has been appointed as Team Manager. Roger has enjoyed a distinguished career riding for some of the best teams and brings with him a wealth of experience.

Genesis is already a well-respected engineering led UK bike brand with a huge community of users and devotees. Genesis has worked in close partnership with Reynolds in facing the engineering challenge to develop a 953 cutting-edge steel alloy team frame capable of being a credible contender in any race.

“This has been in the pipeline and a dream of mine for some years but only now do we feel the confidence to proceed. Genesis and Madison are great brands close to my heart and just as we help develop UK talent with the Madison Saracen DH team, we want to achieve the same with UK road cycling talent. This is a long-term commitment from Madison and we are making sure we do it properly. To have Roger as manager with his wealth of cycling experience both on the bike and from an engineering perspective is a real privilege.”
– Dominic Langan, CEO Madison

“It has always been one of my desires to pass on my knowledge and help young British riders to achieve their goals without having to experience the sometimes hard lessons I did. When Madison presented the idea of their new under-23 team, I knew I had to be part of it. From the conception of the project, through the design of the bikes and clothing ,I have been able to get deeply involved in the preparations for the new season. It has been both interesting and absorbing and I believe with the backing of professionally run brands such as Madison and Genesis, we can create an environment where partners and riders alike can reach their full potential in the shortest possible time.”
– Roger Hammond, Madison Genesis Team Manger

“Reynolds Technology are delighted to be involved with the Madison Genesis Team, its frame designers and engineers on this project - developing a bike that will use the properties of our 953 stainless steel tubing to best advantage. Using a leading-edge material that is very strong and damage tolerant, the frame incorporates a number of design features that should prove to be race winners!”
Keith Noronha – MD, Reynolds

The Madison Genesis team will be officially launched at the London Bike Show, Excel, in January 2013"