As expectation and excitement continue to rise around the Madison Genesis team, we are delighted to announce that Madison Genesis have a new partner in the form of inspirational children’s charity, Kids Company.

Founded by Camila Batmanghelidjh in 1996 ,Kids Company provides practical, emotional and educational support to vulnerable and young people. The services of Kids Company reach some 18,000 children across London, connecting with some of the most deprived and at risk children in our society.

Though partnering with Kids Company, Madison Genesis will be focussed on spreading the word about this great charity, as well as holding various fundraising events throughout the course of the team’s debut season. This partnership is not just about financial support; we will also be utilising Madison’s vast resources to help to inspire the children whom Kids Company work with. This will take the form of everything from basic road safety training, through to introductory bike mechanic workshops, as well as sessions with our team riders. Through these initiatives we hope to not only to raise money for Kids Company, but to utilise the standing of Madison as the UK’s largest cycle distributor in order to inspire, excite and educate.

"The team at Kids Company do really amazing and inspirational work. It is hard to comprehend the challenges some kids face in the UK every day. Thanks to Kids Company these young people are supported practically and emotionally. They help them develop their talents and interests so they can have aspirations for the future. Madison's aim is simply to help Kids Company continue their fantastic work in any way we can through fund raising support and the time and inspiration of Madison sponsored athletes and employees." Dominic Langan, Madison CEO

“Partnerships which enhance vulnerable children's access to positive opportunities are a real gift. We are delighted by Madison's generous offer to help our kids be inspired through all things bicycle! Anything that makes children happy is priceless" Camila Batmanghelidjh – Founder, Kids Company


You can find out more about Kids Company by visiting kidsco.org.uk