Recent Articles

An Evening of Bicycle Geekery at Soho Bikes

What are you doing next Thursday? Come along to one of our newest dealers, Soho Bikes for a bit of an informal chat through the MY15 Genesis range! We'll be open to questions afterwards and we might even be inclined to bring some beer and snacks... 5pm until 8pm(ish), Thursday October 2nd 2014 Soho Bikes, 26 Berwick Street, Soho, W1F 8RG Indulge your inner bike nerd with an..

September 23rd, 2014

Genesis Launches 'Zero' and Enters Carbon Fibre Bike Market

New Performance Road Race Bike to Debut at Tour of Britain Today Genesis launches its first carbon range, Zero.  Zero has been over 18 months in development and will make its race debut at the 2014 edition of the Tour of Britain starting in Liverpool on 7th September, piloted by the Madison Genesis team. Genesis Zero - Welcome to the Team from Sportline on Vimeo. The Zero ..

August 19th, 2014

2015 Bike Launch: Day One

For 2015 the Day One series shakes off the last of its' CX roots as completes a transformation to a slightly more urban-focused range. The larg..

August 15th, 2014

2015 Bike Launch: High Latitude

Let's have some off-road action from our bike launch! Here is the High Latitude 20 - A new Genesis Mjölnir Seamless D.B Cromoly frame..

July 15th, 2014

2015 Bike Launch: Equilibrium Disc

Last year was our first go at a dedicated road disc bike and the runaway success of that model (the 2014 Equilibrium Disc) coupled with the broader..

July 15th, 2014

2015 Bike Launch: Caribou

Originally conceived for use on Alaskan snow, the key to a ‘fatbike’ is its large volume/ low pressure tyre combo (generally 3.8”..

July 4th, 2014

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